In-house startup initiative

OBIE

The Vision

Obie will be the first holistic solution for female reproductive health.

We’ll deliver a subscription-based membership consisting of digital and physical products. Most notably, Obie will include a B2B subscription platform for OBGYN’s to access data that they have previously never been able to utilize; ultimately revolutionizing the way women are treated.

By enabling a database for research institutes based on our user date we’ll actively help deliver new health solutions for women of all ages.

Our MVP will focus soley on women trying to conceive and pregnant before we extend into other areas of women’s reproductive health such as postpartum and menopause.

The Need

Comprehensive Women's Health Platform Beyond

There isn’t a health portal for me as a woman that’s not just about periods

Fragmented Health Tracking

You end up having multiple apps trying to track different things

Disconnected Health Journey

Everything is so separate right now that when I was trying to conceive I was using one set of apps, then when I got pregnant I used another, and now that I’ve given birth I’m seeking apps that focus on the baby’s health

Shared Responsibility

I think there’s a lot of pressure on women around fertility- it should be the partner’s responsibility too.

The Approach

User Journey

Mapping all data points throughout the entire journey that could be leveraged for product personalization was essential. This comprehensive approach ensures that every stage of the user experience is informed by relevant, personalized insights, enhancing the overall effectiveness and user satisfaction.