Editorial Future State Visioning
Microsoft
Set the Scene
Objective: To develop a unified content ecosystem that delivers consistent value across all of Microsoft’s diverse audiences, ensuring seamless and engaging experiences at every touchpoint.
Our Approach
Editorial Approach &
Behavioral Content Funnel
Partnership Strategy
Future State Visioning &
Implementation Plan
Organizational Structure
Definition of audience
Built foundational strategies from defining audiences to developing topics, categories and verticals
Development of the vision
Developed the vision for one connected content ecosystem that delivers value to all of Microsoft’s audiences
Visualized the vision and key strategic elements
This help rally leadership and enable implementation for the Microsoft team
User Personas
We developed personas for each of our key audiences to underpin our ideation sessions.
We made key structural decisions to help develop the experience with the following goals in mind:
Simplifying the navigation
Developing distinct, but connected locations
Allowing for personalization with login and sign up opportunities
Creating a unique content categorization approach
Storytelling Hub
Ideas, stories, and conversations on technology, innovation, and people creating a better world.
Functional Hub
The most up-to-date announcements, releases, information, and media access from the inside of Microsoft.
O&O Integration
Connecting content across the owned and operated ecosystem
Storytelling Hub
Reshaping the way we categorize topics
Unique Content Verticals
Distinct vertical positioning that brings intersecting topics together
Functional Hub
O&O Integration
Connecting content across the owned and operated ecosystem
