Design Thinking Workshop
GENERAC
Set the Scene
Objective: Define and align on priorities of the business vs our user in order to streamline the path to purchase on the new Generac site.
Set the Scene
Understanding UX Principles and their importance in experience design
Use
An experience or content may be deemed useful if it enables a user to accomplish a goal that they find meaningful or serves a purpose (even if that purpose is not necessarily a practical belief)
Usable
Enables users to achieve their end objective with a product effectively and efficiently
Findable
The product, content, or feature must be easy to find, in a timely manner
Credible
Ability of the user to trust the product or content as relevant and timely for an acceptable amount of time, and that the information is accurate and fit-for-purpose
Desirable
Conveyed in design through branding, image, identity, aesthetics, and emotional design. Desirability will encourage preference and recommendation by the user
Accessible
An experience which can be accessed by users with a full range of abilities
Value
A Fundamental Shift in Approach
Product Creation
How do we get consumers to buy or use this?
What does a user need?
Create value to fulfill a needstate or solve a painpoint
Current State of the User Journey
Let’s sink ourselves into the mind of the user to understand their current experience and pain points
Current State of the User Journey
Observe
What experiences are you currently dismayed by when making a large, home-oriented purchase decision?
What are you impressed with, or dismayed by, when making ANY purchase decision?
User Journey Mapping
Applying our learnings to the current experience, flow, and step by step process helps define pain points that ladder up to opportunities.
We create a timeline that captures the “before” scenario, or current experience.
Today’s Current User Journey
Key Insights
Lacks sufficient contextual information on generator process due to heavy consultation sign up focus.
Navigation is slowed due to numerous pages and redundancies and inefficient pathing, causing decreased usability
Generac overall findability is decreased with shared retailers causing loss of potential customers and low SEO
Goals of Streamlined User Journey
Create a guided entryway that reduces opportunity to get lost and efficiently helps user accomplish their goal.
Lower the barrier to entry with recommended actions that move users through the experience.
Integrate opportunities to seamlessly get started and create leads for Generac
Established additional opportunities for relationship building that boost credibility and begin to feel more personalized.
How Design Thinking Works
Observe
Understand
Create
Observe. Understand. Create
We sink ourselves into the mind of the consumer to understand their current experience and it’s pain points.
We empower diverse teams that have members from various backgrounds, skill sets, and experiences to iteratively realize greater possibilities.
Whiteboard Exercise
The team collectively re-organized the content and potential user flow.
Homepage Wireframe
To Consider: Are there specific messaging requirements or language (informative/legal/directional/ or otherwise) for each of the modules?
